Building new features makes sense!

But spending an insane amount of time upfront without ever having tested or planning said feature doesn’t make sense at all.

If you are going to spend time working on new features, don’t spend time on planning what you think might work. Build something quickly and let your users decide on how it should work.

You might think you know how it should work, but chances are you don’t.

Make it so it’s good enough, release it, get feedback and repeat.